MEET THE FOUNDERMeet Patricia Anne Hanna, the founder of Patricia Anne Marketing. A highly educated and accomplished marketer, holding a LLM (Master of Laws) in Law and International Commerce, with Commendation, from Queen’s University Belfast, a BA (Hons) in Modern History from the same institution and a Postgraduate Diploma (GDL) in Law (Hons) from Dublin Institute of Technology. Patricia also trained for the Law Society of Ireland (FE-1) exams and attended the Professional Diploma in Digital Marketing course at Dublin’s Digital Marketing Institute.
Patricia Anne Hanna is a senior marketing strategist and the founder of Patricia Anne Marketing, a boutique consultancy built on clarity, creativity and connection. With over 12 years of experience across media, insurance, professional services, legal and non-profit sectors, she partners with values-led businesses to deliver marketing that’s both strategic and human.
Her early career at The Sunday Times and The Irish Sun gave her a grounding in high-pressure media environments, where she built loyalty programmes, managed cross-channel campaigns and launched social media platforms. At Howden UK, London, she built the marketing function for the Professional Indemnity Division from scratch, designing and leading a five-year, large-scale marketing strategy and managing a growing team of marketers. At The Bar of Ireland, she wrote and presented the organisation’s first-ever marketing and business development strategy, winning approval from the Barristers’ Council and launching platforms for over 15 specialist bar associations.
After years in corporate marketing leadership, Patricia made a purposeful pivot to the nonprofit sector. At Concern Worldwide, one of Ireland’s largest charities, she designed and launched a comprehensive donor retention and engagement programme for Regular Givers. The project integrated loyalty, design, multi-channel content, innovation, retail partnerships and a long-term growth strategy, all driven by her personal mission to use her skills to fight hunger and inequality, especially for women and children around the world.
Today, through Patricia Anne Marketing, she helps founders, professional firms and non-profits clarify their messaging, strengthen their marketing structure and grow with purpose.
